Layout Table~~~~14856~14856~~

SONY CASHBACK! - Extended till the 31st May 2008~
Click the link above to download your claim form to receive your cashback.

~~~14856~16608~~

Sony Alpha A700 - £100 CASHBACK!~
Please scroll down this page for full details on the A700.

• Sony 'Exmor' 12.24 effective megapixel CMOS sensor with on-chip A/D conversion and dual noise reduction
  High speed BIONZ image processing engine for superb image quality
  
• Ultra responsive operation with fast, high-accuracy
• 11-point autofocus and 5fps continuous shooting
• HDMI output for viewing on HD Ready display plus PhotoTV HD mode for optimised Full HD images on new BRAVIA televisions
• 3.0-inch Xtra Fine 921k dot resolution LCD screen for critical shot evaluation
• Compatible with full range of a-mount lenses from Sony and Carl Zeiss plus Konica Minolta lenses
• Enhanced Super SteadyShot optical image stabilisation in camera body reduces camera shake with all lenses
• New Quick Navi function for fast, easy access to camera settings
• Rugged magnesium body with aluminium alloy chassis and controls sealed against dust and moisture
• Dual anti-dust system protects sensor during lens exchange

~~Sony Alpha A700|10370|~14856~14858~~

Sony Alpha A700 + 18-70DT Lens - £150 CASHBACK!~High performance Digital Single Lens Reflex (D-SLR) camera. Standard Zoom Lens kit (DT 18-70mm F3.5-5.6). Excellent general purpose kit for everyday shooting. Enjoy Sony imaging quality and Super SteadyShot image stabilisation from wide angle to medium telephoto in a light, compact package.~~Sony Alpha A700 + 18-70DT Lens|10371|~14856~14860~~

Sony Alpha A700 + 18-200DT - £150 CASHBACK!~

Superb all-in-one bundle with the Sony 18-200DT lens.

~~Sony Alpha A700 + 18-200DT lens|10374|~14856~14866~~

Sony Alpha A700 + 16-105DT lens - £150 CASHBACK!~High performance Digital Single Lens Reflex (D-SLR) camera. Telephoto Zoom Lens Kit (DT 16-105mm F3.5-5.6). Superb optical quality from very wide angle to telephoto. Compact lens design offers minimal colour aberration and excellent contrast across entire zoom range.~~Sony Alpha A700 + 16-105DT lens|10372|~14856~14862~~

Sony Alpha A700 + 16-80 Zeiss lens- £150 CASHBACK!~Limited stock now in of this Special bundle with the superb Zeiss 16-80 lens.
~~Sony Alpha A700 + 16-80 Zeiss lens|10373|~14856~14864~~

Sony VGC70AM Vertical Grip for A700~Convenient for holding the camera in vertical position for portrait and people photographyDoubling main operation control buttons both in horizontal and vertical positionIdentical control buttons position for ease of useHolds two high-capacity NP-FM500H batteries, doubling as a convenient handhold and large-capacity power supplyAccurate remaining time indication of each battery (remaining battery power indication with single digit accuracy)Magnesium Body & Sealing against dust and Moisture~~Sony VGC70AM Vertical Grip for A700|10757|~14856~15287~~

Alpha A700 details~Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.

The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.

Like Sony's mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta mount lenses in addition to Sony lenses.

“Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.”

Picture Quality
The camera's new 12.2-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.
According to Lubell, “These digital signals are virtually immune to external noise and interference.”
Clean, noise-free digital signals are then sent to the newly developed BIONZ™ processing engine. Lubell said this engine has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction.
Extraordinary Responsiveness
The A700 camera is engineered to be fast and ultra-responsive so as to become “a virtual extension of your own senses,” Lubell said, “capturing fleeting moments as you see them.”

A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.

The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.

The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.

Expanded Creativity
The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.
Sony's Dynamic Range Optimizer (DRO) function has been updated on this model so users can choose the desired level of detail recovered in areas of shadow. The advanced mode offers the option of five levels of user selectable correction. Additionally, DRO bracketing creates three images from a single capture with three different levels of DRO.
There is an extensive array of customization options to personalize the camera to match shooting styles. The unit's quick navigation interface can be accessed instantly with the four-way multi-selector, and selected parameters can be adjusted directly by control dials.
Up to 28 camera settings can be stored in one of three user memories for instant recall. The unit's custom function button can be assigned to 15 frequently-accessed functions.
With the supplied remote capture application, the camera can be controlled from a compatible PC via USB without even touching the camera, and files can be stored on the computer instead of the media card.

High-Quality Pictures on an HDTV
The A700 model features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow.
When connected to a Sony BRAVIA® LCD HD television, photos are optimized for viewing with the new “PhotoTV HD” mode. This mode brings the look of actual printed photography to the television, reproducing high-quality digital photos by fine-tuning such image parameters as sharpness, gradation and color specifically for photographs.
The exceptional viewing experience of this camera also extends to viewing photos on its 3-inch LCD screen. The screen's size and ultra-sharp resolution (921K) makes it possible to check focus and image quality with much greater accuracy.
A Flexible System
The camera will be introduced with two new lenses, bringing Sony's lens and teleconverter catalog up to 23 models. Supplied as a standard kit lens, the new DT 16-105 mm f.3.5 – 5.6 lens features a distinctive zoom range (35mm equivalency of 24 – 157.5 mm); compact, lightweight design; and internal focusing. The other addition is a powerful and compact high-magnification DT 18 – 250 mm f3.5 – 6.3 lens. Sony is also planning to introduce a specialty 70 -300 mm f4.5 – 5.6 SSM G telephoto lens featuring super sonic wave motor auto focus drive system for smooth auto focusing in Spring 2008.
Sony's full line of accessories will also expand to include a new vertical grip. Equipped with buttons and switches for the most essential control functions, it offers the same ease of operation and handling as when shooting vertically. It houses two InfoLithium® batteries (sold separately), which will automatically switch to the second battery when the first one runs out. Remaining charges of both batteries are displayed on the camera's LCD screen.
Memory That Keeps Up With The Camera
The model also features separate slots for Memory Stick Duo™ media cards compatible with the Memory Stick PRO-HG™ high-speed data transfer standard, as well as CompactFlash™ Type I/II media cards compatible with the new Ultra Direct Memory Access standard for up to 300x write speeds. Sony is also introducing new 300x high-speed CompactFlash™ memory cards, ideal for high-end photographers requiring fast write speeds. The new models, available in 2GB or 8GB capacity, expand Sony's current line of CompactFlash cards that also include 66X and 133X speeds, with capacities ranging from 1GB to 4GB.
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Why not add a C/F card to your order…~
Click the drop down to select your choice of card you wish to order....

~~Add Lexar 1gb 133x Compact Flash Card|!2576|Add Sandisk 1gb Extreme III Compact Flash Card|!2577|Add Lexar 4gb 133x Compact Flash Card|!2580|Add Sandisk 4gb Extreme III Compact Flash Card|!2581|Add Lexar 8gb 40x Compact Flash Card|!2582|~14856~14879~~

Lexar Memory Stick Pro Duo~~~Lexar 1gb Memory Stick Pro Duo|7502|Lexar 2gb Memory Stick Pro Duo|7503|~14856~14881~~

Sony Alpha 50mmf1.4 Lens- IN STOCK~

50mm F1.4 Fixed lens with extreme brightness: F1.4

Included accessories-
Front lens cap
Rear lens cap
Lens hood

Filter Size: 55mm~~Sony Alpha 50mmf1.4 Lens- IN STOCK|7748|~14856~14878~~

Sony Alpha 50mmf2.8 Macro Lens- IN STOCK~

Included accessories-
Front lens cap
Rear lens cap

Filter Size: 55mm~~Sony Alpha 50mmf2.8 Macro Lens- IN STOCK|7749|~14856~14877~~

Sony Alpha 100mmf2.8 Macro Lens- IN STOCK~

# 100mm F2.8 Macro lens
# Angle of View if attached to APS-C-format camera: 16 degrees

Included accessories-
Front lens cap
Rear lens cap
Lens hood

Filter Size: 55mm~~Sony Alpha 100mmf2.8 Macro Lens- IN STOCK|!5136|~14856~14876~~

Sony Alpha Carl Zeiss Sonnar T* 135mmf1.8 Lens~

135mm F1.8 ZA Carl Zeiss Sonnar T* high performance telephoto lens

Included accessories-
Front lens cap
Rear lens cap
Lens hood
Carrying case

Filter Size: 77mm~~Sony Alpha Carl Zeiss Sonnar T* 135mmf1.8 Lens|7771|~14856~14875~~

Sony Alpha DT 11-18mmf4.5-5.6 Lens- IN STOCK~

DT 11-18mm F4.5-5.6 Super wide angle zoom to capture landscape, for indoor shots and snap shots.

Included accessories-
Front lens cap
Rear lens cap
Lens hood

Filter Size: 77mm~~Sony Alpha DT 11-18mmf4.5-5.6 Lens- IN STOCK|7744|~14856~14874~~

Sony Alpha Carl Zeiss T* DT 16-80mmf3.5-4.5 Lens~The ultimate all-in-one zoom lens designed specifically for DSLR imaging. It’s the first professional-grade 5X zoom lens specifically designed for APS-size CCD image sensors -- providing incredible precision in a single compact, easy-to-carry lens that carries you from 24mm wide-angle to 120mm telephoto (35mm equivalent).
Advanced Carl Zeiss® optical design and anti-flare T* Coating make this one of the most valued lenses in the world of digital photography.

Filter Size: 62mm~~Sony Alpha Carl Zeiss T* DT 16-80mmf3.5-4.5 Lens|7726|~14856~14873~~

Sony Alpha DT 18-70mmf3.5-5.6 Lens- IN STOCK~

DT 18-70mm F3.5-5.6 Standard zoom lens.

Included accessories-
Front lens cap
Rear lens cap
Lens hood

Filter Size: 62mm~~Sony Alpha DT 18-70mmf3.5-5.6 Lens- IN STOCK|7746|~14856~14872~~

Sony 18-200mmf3.5/5.6 DT lens~Specially designed for the APS-size CCDimager of the Sony® a (alpha) DSLR-A100 camera, this is the standard zoomlens that brings you closer to your subject. With superior all-in-one lensperformance for everyday shooting, its 35mm-equivalent range of 27mm wide-angleto 300mm telephoto excels at capturing faraway subjects, sports events,dramatic landscapes and intimate close-up views.

Filter Size: 62mm

~~Sony 18-200mmf3.5/5.6 DT lens|8906|~14856~14871~~

Sigma Lenses For A700~Good range now available- see drop down menu.~~Sigma 10-20DC Sony a700… filter size 77mm|!5137|Sigma 18-200DC Sony a700 … filter size 62mm|!5138|Sigma 17-70DC Sony a700… filter size 72mm|!5139|Sigma 18-50mmf2.8DC Sony a700 … filter size 67mm|!5140|Sigma 28-300DG Sony a700 … filter size 62mm|!5141|Sigma 50-500DG Sony a700 … filter size 86mm|!5142|Sigma 70-300DG Macro Sony a700 … filter size 58mm|!5144|Sigma 70-300DG APO Macro Sony a700 … filter size 58mm|!5145|Sigma 170-500DG Sony a700 … filter size 86mm|!5146|~14856~14870~~

Sony accessories for A700~ALL FROM STOCK. You can pre-order and we will only charge on dispatch. Click the down arrow for pricing.~~Sony HVL-F36AM Flashgun|!5120|Sony HVL-F56AM Flashgun|!5121|Sony ACVQ900AM Charger|!5123|Sony Remote Commander (50cm)|!5124|Sony Shoulder Strap|!5125|Sony Leather Shoulder Strap|!5126|Sony Soft Carry Case LCSAMA|!5127|Sony Soft Carry Case LCSAMSC30|!5128|Sony Lens Case 60mm LCL60AM|!5129|Sony Lens Case 90mm LCL90AM|!5130|Sony Lens Case 140mm LCL140AM|!5131|~14856~15036~~